How to Change to a Professional Account on Instagram

Are you seeking to elevate your Instagram experience beyond its basic functionalities? The solution lies in upgrading to an Instagram professional account—and it’s not limited to businesses and influencers. We’ll outline the benefits of a professional Instagram account and guide you through the process of switching your profile to unlock these enhanced features.

What Constitutes a Professional Instagram Account?

Professional Instagram accounts come in two categories: business and creator. Regardless of whether you identify as a business or creator, transitioning to a professional account offers advantages. Even if you don’t fit these categories precisely, there are still ways to benefit from the features.

Switching to a professional account grants you access to Instagram insights, providing valuable information about your audience, including demographics, activity levels, impressions, followers, and profile visits from your posts and stories. Your message inbox also receives an upgrade, separating messages into primary and general inboxes for improved organization.

For businesses and creators, a professional account opens the door to Instagram ads, facilitating increased visibility on the platform. While boosting posts through ads incurs a cost, the benefits are well-established.

Business accounts additionally allow you to create an integrated shop directly on your profile. Visitors can click on a shop button, making purchases without leaving Instagram.

Other features include the ability to add a call-to-action button, schedule content, and save replies—making a compelling case for switching to a professional account.

How to Make the Switch to a Professional Account

1. Open the Instagram app and tap your profile image.
2. In the upper right-hand corner, tap the hamburger icon, then select “Settings and privacy.”
3. Scroll down and choose “Account type and tools” under “For professionals.”
4. Click “Switch to professional account” and continue through the slides.
5. On the “What best describes you” page, select your account type. Toggle on “Display on profile” if desired.
6. Choose “Creator” or “Business” on the next page. Tap “Next” when finished.
7. Add other Instagram or Facebook accounts if desired. Select “Not now” if not.
8. Complete the professional account setup steps to enhance your profile and gain insights.

Reverting to a Personal Account

If you ever wish to switch back to a personal account, go to “Settings and privacy,” select “Creator tools and controls,” then choose “Switch account type” and “Switch to personal account.” Confirm the switch when prompted.

Explore the Benefits of Your Professional Account

Instagram’s professional account features are not exclusive to large businesses. Whether you’re an aspiring creator or someone passionate about showcasing your photography, the professional dashboard offers valuable insights for growth. Make the switch from a personal to a professional account and explore the enhanced features. If it doesn’t align with your preferences, rest assured—you can easily switch back at any time.