According to Multichoice reports, this year’s Big Brother Naija garnered one billion votes. The highest the show has recorded since its inception.
This year, voting was done using the IUC numbers of various active GOTV and DSTV decoders. Moreover, voting power was determined by one’s subscription package. The higher the package, the more voting power gained.
GOTV and DSTV aside, one way to vote was via the African Magic Site. Each device can vote with a maximum of 10 sim cards. Considering the strict regulations in acquiring sims nowadays, rumours had it that various fan bases were purchasing sims and IUC numbers from previous fan bases.
Erica’s Fans (known as Elites) Made Millions Selling Votes
Today, Elites, which is the fan base of Erica of BBN Lockdown edition, announced that they made four million, five hundred thousand naira (N4,500,000) from selling votes.
According to them, the money made from the vote sales will be used to fund future projects and the conduct of giveaways. This whooping reveal shows the length fans go to just to crown their favourite as the winner. Indeed, the game is simultaneously played by housemates in the house and their fans outside the house.
From all indications, BBN is immensely lucrative. About N63,000,000 was made by housemates simply from tasks conducted in the house. Various branding strategists were employed as page handlers of the housemates’ social media pages. Also, people grew their accounts as fan pages of these housemates.
In addition, bloggers gained massive traffic from the contents and buzz the show constantly gave. Currently, it has been confirmed that fans of the previous housemates made money selling their votes. I guess there are so many ways to benefit from the show. Just map out a plan and start the chase the moment the game begins. Unlike the Squid game, in Big Brother Naija every player is a winner.
Anyways, congrats to the Elites for seizing the moment and earning millions from the show.
Read More: Intriguing Details About the BBN Franchise
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